One of the most influential social media networks today which happens to be owned by the equally popular site facebook, is instagram, which is short for instant camera and telegram, and the reason for its popularity is because users can upload their photographs and videos, and follow others to view their photos and videos too, and their geotag images where names and geographical locations are added. Instagram is a great way to share your photos to other social networking sites easily since your account is connected to other social network sites. The hashtag is also used in Instagram the way it is also used in twitter where you place the theme or content after the pound sign so that whatever you post will stand out and attract other users.
If you are not a professional photographer or an internet celebrity who is not engaged in building your own “personal brand”, here’s the deal with Instagram. If your picture or video-of-something have that ability to reach at least 400-500 or more people, that means that your photo matters and you become popular because of it.
Another way to get popular in instagram is bartering in the business world. Here you barter your product with a minimum number of followers. To do this, you take a great picture of yourself with the product, during or after consumption and share it with your followers. With this on the one hand, business can tap into it to sell their product, while you on the other hand who is the influencer, become a mini-celebrity of that product to your followers and the followers of other interested parties who is joining the promo, making your online experience change your real life, plus the fact that you will get the product offered for free. In other words, you don’t get to 100,000 followers without earning a few perks. You can have fine dining or flown over to other parts of the world, featured shoots and etc. This is why instagram or photo sharing is very popular today.
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If you want to be popular in Instagram and be noticed by business owners to give you an offer, or if you want to be a popular figure online, then there are many ideas that you can follow so that your instagram follow may increase.
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Keyword research on hashtags should be done. With millions of active instagram users, your organic reach will become increasingly difficult. But the surprising wonder of hashtags is that they make your content discoverable and increase your chances of engagement. Using hashtags, therefore, is one of the easiest ways to grow your audience aside from using influencers.
There are many ways you can use Instagram like inspiring your audience, modeling how most businesses are using it, giving gifts in exchange of followers, showing lifestyle photos, commenting on other people’s photos, posting more photos, and others.